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The Glitter Standard
An inclusion accreditation for the UK night time economy, with a fifteen page site that explains the standard, takes applications and maps the venues that have earned it.
What was wrong
A new accreditation with ten published criteria, four routes to the badge and a governance structure behind it. It needed a site that a venue manager, a students' union officer and a nervous first time visitor could each read and trust.
What we built
- Fifteen pages covering the criteria, the routes in, evidence, governance, campaigns and what to do if something happens on a night out
- A venue map and an events calendar each driven from one data file, so new accreditations and campaigns go live without touching the pages
- Five forms, from applying for the badge to reporting a problem, all with spam protection
- A share card and full search markup so the badge is found by name
- Security headers, a custom 404 and a sitemap from day one
What happened
Live and taking applications. The whole standard is on the page, so the conversation with a venue starts from what it is rather than what it might be.