Glitterbomb
An LGBTQIA+ party brand touring club nights, day parties and drag brunches, with a site that gets people to the right ticket page in one tap.
What was wrong
A touring party brand playing cities from Brighton to Glasgow with tickets sold on whichever platform each venue uses. Fans were finding out about dates from Instagram and missing them. Venues and students' unions had no way to book a night.
What we built
- One page that lists every city and date and sends people to the right ticket site for their night
- Presale and birthday treat sign up, so the brand owns its own fan list instead of renting one from Instagram
- A booking route for venues and students' unions who want a Glitterbomb night
- A join the team form for performers, DJs and crew
- An accessibility section and The Glitter Standard seal, because every night runs to it
- A hidden game, the Glittermaze, behind a button that says do not press
What happened
Every date, every ticket link and every way to work with the brand on one page that loads before the confetti settles.